Wanqing Zhang

Instructional Designer

Portfolio

I design accessible learning experiences that close the gap between what people know and what they can do. In eight years of practice, I apply cognitive science and adult learning theory to design learning that transfers, not just informs.

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Explore My Work

  • Scaffolded Challenge: I calibrate the right amount of productive friction — desirable difficulty — so learning is retained without overwhelming the learner.

  • Inclusive & Accessible Design: Accessibility is not an afterthought. From logical focus orders for screen readers to high-contrast UI design, I build learning experiences that are equitable and compliant.

  • Real-World Context: Learning is more likely to transfer when the learner cares. By anchoring modules in highly relatable, scenario-based case studies, I ensure learners immediately see the "What's In It For Me" and how the training serves their daily workflow.

  • Cross-Industry SME Collaboration: I partner with specialized experts across business, biotech, skilled trades, and beyond — adapting to each field's working style and pace to keep collaboration efficient.

Design for Behavioural Change

My Philosophy: Beyond "Click Next"

My Process: How We Work Together

A Proven, Effective Workflow

Root-Cause Discovery:

We start with the performance goal — content and interactions get shaped around the exact behavioural change we are driving toward.

Targeted SME Collaboration:

I keep SME interviews agile and focused — agendas sent 48 hours in advance, structured to surface the 3-4 highest-value scenarios, so sessions stay on track.

Aligned Prototyping:

I build storyboards and UI mockups, walking the SME through them to confirm alignment before iterative development begins — avoiding costly surprises later.

From there: structured checkpoints carry the work through to launch.

Behind The Build

  • Authoring & Prototyping: Articulate 360 (Storyline & Rise), Figma, GitHub Pages (for hosting interactive project files).

  • Visual Design & Multimedia: The Affinity Suite (Designer, Photo, Publisher), Canva Pro, Final Cut Pro, OBS Studio.

  • Project Management & AI Workflows: Notion, Trello, Claude Code for agentic development and rapid prototyping.

Tools I Use

Ready to tackle your next learning challenge?

Let's apply cognitive science principles to your Learning & Development goals.